{"id":9874,"date":"2023-08-07T13:32:52","date_gmt":"2023-08-07T11:32:52","guid":{"rendered":"https:\/\/lighthouse.co.at.tiberius.sui-inter.net\/?post_type=portfolio&#038;p=9874"},"modified":"2025-01-28T10:19:54","modified_gmt":"2025-01-28T09:19:54","slug":"social-media-marketing","status":"publish","type":"portfolio","link":"https:\/\/lighthouse.co.at\/en\/portfolio\/social-media-marketing\/","title":{"rendered":"Social media marketing"},"content":{"rendered":"<h1>Social media marketing<\/h1>\n<h3>Project key data<\/h3>\n<p>Social Media Workshop &amp; Supervision<\/p>\n<h3>Customer<\/h3>\n<p>GGW Gruber &amp; Co GmbH<br \/>\n(testing and measuring technology)<\/p>\n<h3>Order<\/h3>\n<p>Social media workshop &amp; editorial planning with a focus on LinkedIn, Facebook and Xing \/ all-round support for social media channels<\/p>\n<h3>Result<\/h3>\n<p>At the beginning there was a goal definition together with the client, a definition of the relevant target groups for the individual channels, as well as brainstorming for content, structure and approach. In the course of a workshop, an editorial plan and a strategy for a targeted continuation of social media activities were then drawn up. The texts for the contributions were edited and, in coordination with the client, published on the various channels. Paid ads were created, evaluated and analyzed. The ongoing monitoring of the channels and recommendations for action were also part of the joint project.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media marketing Project key data Social Media Workshop &amp; Supervision Customer GGW Gruber &amp; Co GmbH (testing and measuring technology) Order Social media workshop &amp; editorial planning with a focus on LinkedIn, Facebook and Xing \/ all-round support for social media channels Result At the beginning there was a goal definition together with the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9868,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-9874","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","category-marketing-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social media marketing - 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