{"id":10103,"date":"2020-11-30T08:58:52","date_gmt":"2020-11-30T07:58:52","guid":{"rendered":"https:\/\/lighthouse.co.at\/?p=10103"},"modified":"2025-01-28T10:23:46","modified_gmt":"2025-01-28T09:23:46","slug":"content-strategy","status":"publish","type":"post","link":"https:\/\/lighthouse.co.at\/en\/unkategorisiert\/content-strategy\/","title":{"rendered":"Content-Strategy"},"content":{"rendered":"<h1>Do you have a solid content strategy?<\/h1>\n<h3>Many companies do not have enough capacity to create complex and sophisticated content in the form of text, images and videos. This is where outsourcing to an external agency comes in handy&#8230;<\/h3>\n<p>An external agency helps with the creation of image and video material, as well as in the areas of storytelling and storyboard writing. In this way, they can conserve internal resources and establish themselves professionally with a demanding audience.<br \/>\nIn addition, you benefit from the agency&#8217;s industry know-how and the latest SEO rules can also be included in the conceptual strategy.<\/p>\n<p>You can find more about content marketing <a href=\"https:\/\/lighthouse.co.at\/marketing\/contentmarketing\/\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you have a solid content strategy? Many companies do not have enough capacity to create complex and sophisticated content in the form of text, images and videos. This is where outsourcing to an external agency comes in handy&#8230; An external agency helps with the creation of image and video material, as well as in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content-Strategy - Lighthouse Marketing Agency<\/title>\n<meta name=\"description\" content=\"Do you have a solid content strategy? Outsourcing content creation to an agency can help. Benefit from expert storytelling, video production, and SEO-driven strategies while conserving internal resources.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lighthouse.co.at\/en\/unkategorisiert\/content-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content-Strategy - Lighthouse Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Do you have a solid content strategy? Outsourcing content creation to an agency can help. Benefit from expert storytelling, video production, and SEO-driven strategies while conserving internal resources.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lighthouse.co.at\/en\/unkategorisiert\/content-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Lighthouse Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-30T07:58:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-28T09:23:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lighthouse.co.at\/wp-content\/uploads\/2020\/09\/Content_Leiter.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"864\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Onlineplaner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Onlineplaner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lighthouse.co.at\/en\/unkategorisiert\/content-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lighthouse.co.at\/en\/unkategorisiert\/content-strategy\/\"},\"author\":{\"name\":\"Onlineplaner\",\"@id\":\"https:\/\/lighthouse.co.at\/#\/schema\/person\/c0056c3c714167ebab75fe8dafb71d50\"},\"headline\":\"Content-Strategy\",\"datePublished\":\"2020-11-30T07:58:52+00:00\",\"dateModified\":\"2025-01-28T09:23:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lighthouse.co.at\/en\/unkategorisiert\/content-strategy\/\"},\"wordCount\":110,\"publisher\":{\"@id\":\"https:\/\/lighthouse.co.at\/#organization\"},\"image\":{\"@id\":\"https:\/\/lighthouse.co.at\/en\/unkategorisiert\/content-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lighthouse.co.at\/wp-content\/uploads\/2020\/09\/Content_Leiter.jpg\",\"articleSection\":[\"Unkategorisiert\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lighthouse.co.at\/en\/unkategorisiert\/content-strategy\/\",\"url\":\"https:\/\/lighthouse.co.at\/en\/unkategorisiert\/content-strategy\/\",\"name\":\"Content-Strategy - Lighthouse Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\/\/lighthouse.co.at\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lighthouse.co.at\/en\/unkategorisiert\/content-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/lighthouse.co.at\/en\/unkategorisiert\/content-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lighthouse.co.at\/wp-content\/uploads\/2020\/09\/Content_Leiter.jpg\",\"datePublished\":\"2020-11-30T07:58:52+00:00\",\"dateModified\":\"2025-01-28T09:23:46+00:00\",\"description\":\"Do you have a solid content strategy? Outsourcing content creation to an agency can help. Benefit from expert storytelling, video production, and SEO-driven strategies while conserving internal resources.\",\"breadcrumb\":{\"@id\":\"https:\/\/lighthouse.co.at\/en\/unkategorisiert\/content-strategy\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lighthouse.co.at\/en\/unkategorisiert\/content-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/lighthouse.co.at\/en\/unkategorisiert\/content-strategy\/#primaryimage\",\"url\":\"https:\/\/lighthouse.co.at\/wp-content\/uploads\/2020\/09\/Content_Leiter.jpg\",\"contentUrl\":\"https:\/\/lighthouse.co.at\/wp-content\/uploads\/2020\/09\/Content_Leiter.jpg\",\"width\":1000,\"height\":864},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lighthouse.co.at\/en\/unkategorisiert\/content-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/lighthouse.co.at\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content-Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lighthouse.co.at\/#website\",\"url\":\"https:\/\/lighthouse.co.at\/\",\"name\":\"Lighthouse Werbeagentur\",\"description\":\"Markt | Kommunikation | Strategien\",\"publisher\":{\"@id\":\"https:\/\/lighthouse.co.at\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lighthouse.co.at\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lighthouse.co.at\/#organization\",\"name\":\"Lighthouse Werbeagentur\",\"url\":\"https:\/\/lighthouse.co.at\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/lighthouse.co.at\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lighthouse.co.at\/wp-content\/uploads\/2023\/04\/Logo_LH_D.png\",\"contentUrl\":\"https:\/\/lighthouse.co.at\/wp-content\/uploads\/2023\/04\/Logo_LH_D.png\",\"width\":250,\"height\":106,\"caption\":\"Lighthouse Werbeagentur\"},\"image\":{\"@id\":\"https:\/\/lighthouse.co.at\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/lighthouse.co.at\/#\/schema\/person\/c0056c3c714167ebab75fe8dafb71d50\",\"name\":\"Onlineplaner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/lighthouse.co.at\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bda0b7bc92b573d9e8b9311d338a5f51999967af4056b063264e572d096e72e0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bda0b7bc92b573d9e8b9311d338a5f51999967af4056b063264e572d096e72e0?s=96&d=mm&r=g\",\"caption\":\"Onlineplaner\"},\"sameAs\":[\"https:\/\/onlineplaner.ch\"],\"url\":\"https:\/\/lighthouse.co.at\/en\/author\/rolfservice_jqu7kzsr\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Content-Strategy - Lighthouse Marketing Agency","description":"Do you have a solid content strategy? Outsourcing content creation to an agency can help. Benefit from expert storytelling, video production, and SEO-driven strategies while conserving internal resources.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lighthouse.co.at\/en\/unkategorisiert\/content-strategy\/","og_locale":"en_GB","og_type":"article","og_title":"Content-Strategy - Lighthouse Marketing Agency","og_description":"Do you have a solid content strategy? Outsourcing content creation to an agency can help. Benefit from expert storytelling, video production, and SEO-driven strategies while conserving internal resources.","og_url":"https:\/\/lighthouse.co.at\/en\/unkategorisiert\/content-strategy\/","og_site_name":"Lighthouse Marketing Agency","article_published_time":"2020-11-30T07:58:52+00:00","article_modified_time":"2025-01-28T09:23:46+00:00","og_image":[{"width":1000,"height":864,"url":"https:\/\/lighthouse.co.at\/wp-content\/uploads\/2020\/09\/Content_Leiter.jpg","type":"image\/jpeg"}],"author":"Onlineplaner","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Onlineplaner","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lighthouse.co.at\/en\/unkategorisiert\/content-strategy\/#article","isPartOf":{"@id":"https:\/\/lighthouse.co.at\/en\/unkategorisiert\/content-strategy\/"},"author":{"name":"Onlineplaner","@id":"https:\/\/lighthouse.co.at\/#\/schema\/person\/c0056c3c714167ebab75fe8dafb71d50"},"headline":"Content-Strategy","datePublished":"2020-11-30T07:58:52+00:00","dateModified":"2025-01-28T09:23:46+00:00","mainEntityOfPage":{"@id":"https:\/\/lighthouse.co.at\/en\/unkategorisiert\/content-strategy\/"},"wordCount":110,"publisher":{"@id":"https:\/\/lighthouse.co.at\/#organization"},"image":{"@id":"https:\/\/lighthouse.co.at\/en\/unkategorisiert\/content-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/lighthouse.co.at\/wp-content\/uploads\/2020\/09\/Content_Leiter.jpg","articleSection":["Unkategorisiert"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/lighthouse.co.at\/en\/unkategorisiert\/content-strategy\/","url":"https:\/\/lighthouse.co.at\/en\/unkategorisiert\/content-strategy\/","name":"Content-Strategy - Lighthouse Marketing Agency","isPartOf":{"@id":"https:\/\/lighthouse.co.at\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lighthouse.co.at\/en\/unkategorisiert\/content-strategy\/#primaryimage"},"image":{"@id":"https:\/\/lighthouse.co.at\/en\/unkategorisiert\/content-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/lighthouse.co.at\/wp-content\/uploads\/2020\/09\/Content_Leiter.jpg","datePublished":"2020-11-30T07:58:52+00:00","dateModified":"2025-01-28T09:23:46+00:00","description":"Do you have a solid content strategy? Outsourcing content creation to an agency can help. Benefit from expert storytelling, video production, and SEO-driven strategies while conserving internal resources.","breadcrumb":{"@id":"https:\/\/lighthouse.co.at\/en\/unkategorisiert\/content-strategy\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lighthouse.co.at\/en\/unkategorisiert\/content-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/lighthouse.co.at\/en\/unkategorisiert\/content-strategy\/#primaryimage","url":"https:\/\/lighthouse.co.at\/wp-content\/uploads\/2020\/09\/Content_Leiter.jpg","contentUrl":"https:\/\/lighthouse.co.at\/wp-content\/uploads\/2020\/09\/Content_Leiter.jpg","width":1000,"height":864},{"@type":"BreadcrumbList","@id":"https:\/\/lighthouse.co.at\/en\/unkategorisiert\/content-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/lighthouse.co.at\/en\/"},{"@type":"ListItem","position":2,"name":"Content-Strategy"}]},{"@type":"WebSite","@id":"https:\/\/lighthouse.co.at\/#website","url":"https:\/\/lighthouse.co.at\/","name":"Lighthouse Werbeagentur","description":"Markt | Kommunikation | Strategien","publisher":{"@id":"https:\/\/lighthouse.co.at\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lighthouse.co.at\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/lighthouse.co.at\/#organization","name":"Lighthouse Werbeagentur","url":"https:\/\/lighthouse.co.at\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/lighthouse.co.at\/#\/schema\/logo\/image\/","url":"https:\/\/lighthouse.co.at\/wp-content\/uploads\/2023\/04\/Logo_LH_D.png","contentUrl":"https:\/\/lighthouse.co.at\/wp-content\/uploads\/2023\/04\/Logo_LH_D.png","width":250,"height":106,"caption":"Lighthouse Werbeagentur"},"image":{"@id":"https:\/\/lighthouse.co.at\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lighthouse.co.at\/#\/schema\/person\/c0056c3c714167ebab75fe8dafb71d50","name":"Onlineplaner","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/lighthouse.co.at\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bda0b7bc92b573d9e8b9311d338a5f51999967af4056b063264e572d096e72e0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bda0b7bc92b573d9e8b9311d338a5f51999967af4056b063264e572d096e72e0?s=96&d=mm&r=g","caption":"Onlineplaner"},"sameAs":["https:\/\/onlineplaner.ch"],"url":"https:\/\/lighthouse.co.at\/en\/author\/rolfservice_jqu7kzsr\/"}]}},"_links":{"self":[{"href":"https:\/\/lighthouse.co.at\/en\/wp-json\/wp\/v2\/posts\/10103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lighthouse.co.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lighthouse.co.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lighthouse.co.at\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lighthouse.co.at\/en\/wp-json\/wp\/v2\/comments?post=10103"}],"version-history":[{"count":0,"href":"https:\/\/lighthouse.co.at\/en\/wp-json\/wp\/v2\/posts\/10103\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lighthouse.co.at\/en\/wp-json\/wp\/v2\/media\/7579"}],"wp:attachment":[{"href":"https:\/\/lighthouse.co.at\/en\/wp-json\/wp\/v2\/media?parent=10103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lighthouse.co.at\/en\/wp-json\/wp\/v2\/categories?post=10103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lighthouse.co.at\/en\/wp-json\/wp\/v2\/tags?post=10103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}