{"id":7702,"date":"2022-07-25T10:37:01","date_gmt":"2022-07-25T08:37:01","guid":{"rendered":"https:\/\/lighthouse.co.at.tiberius.sui-inter.net\/?p=7702"},"modified":"2025-01-28T11:47:20","modified_gmt":"2025-01-28T10:47:20","slug":"what-you-should-know-about-email-marketing","status":"publish","type":"post","link":"https:\/\/lighthouse.co.at\/en\/generally\/what-you-should-know-about-email-marketing\/","title":{"rendered":"What you should know about email marketing"},"content":{"rendered":"

What you should know about email marketing<\/h1>\n

Professional e-mail marketing is an important communication channel to your customers and an integral part of the marketing mix! All you need is the e-mail address and the consent of your customers and prospects.<\/h3>\n

But why is email marketing so important? Read the 10 reasons here:<\/p>\n

1. Simple audience segmentation
\nAdvertising should be relevant and address the customer individually. With e-mails you have the best opportunity to segment customers and communicate targeted offers2. Personalization<\/strong>
\nPersonal salutation, rating of purchased products, upselling recommendations, birthday emails, appointment reminders and more. Flexible personalization is very simple, but brings great added value!<\/p>\n

3. Scalability
\nIf you want to expand the marketing activities, this is possible without much effort. With automation, you can achieve great results with few resources.<\/p>\n

4. Results in real time
\nMost emails are opened within the first 24 hours. So you don’t have to wait long for your readers’ reaction!<\/p>\n

5. Low cost<\/p>\n

6. Simple A\/B testing
\nTest different variants, the system immediately evaluates the best results<\/p>\n

7. Omni-Channel Ready
\nE-mails are perfect as part of campaigns that run across multiple channels (e.g. in combination with mailing, social media and online advertising) – more touchpoints with your customer increase sales!<\/p>\n

8. Emotionalization
\nAdvertising is effective when it picks up on the customer emotionally. With e-mails you can transport pictures and videos and thus emotions!9. Independence<\/strong>
\nWith e-mail marketing you are independent of Google & co and their conditions.<\/p>\n

10. Privacy
\nIf a subscriber gives their consent, you may send email to them. It is actually quite simple!<\/p>\n

Lighthouse has years of experience in email marketing. <\/strong><\/p>\n

Our employees are experts in CRM (Customer Relationship Management) and will support you with your e-mail marketing: from monthly newsletters to complex, personalized automation processes.<\/p>\n

Contact us for a consultation!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

What you should know about email marketing Professional e-mail marketing is an important communication channel to your customers and an integral part of the marketing mix! All you need is the e-mail address and the consent of your customers and prospects. But why is email marketing so important? Read the 10 reasons here: 1. Simple […]<\/p>\n","protected":false},"author":1,"featured_media":7228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-7702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-generally"],"acf":[],"yoast_head":"\nWhat you should know about email marketing - Lighthouse Marketing Agency<\/title>\n<meta name=\"description\" content=\"Professional email marketing is an essential communication channel with your customers and an indispensable part of the marketing mix!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lighthouse.co.at\/en\/generally\/what-you-should-know-about-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What you should know about email marketing - Lighthouse Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Professional email marketing is an essential communication channel with your customers and an indispensable part of the marketing mix!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lighthouse.co.at\/en\/generally\/what-you-should-know-about-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Lighthouse Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-25T08:37:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-28T10:47:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lighthouse.co.at\/wp-content\/uploads\/2023\/04\/email-770x400-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Onlineplaner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Onlineplaner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lighthouse.co.at\\\/en\\\/generally\\\/what-you-should-know-about-email-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lighthouse.co.at\\\/en\\\/generally\\\/what-you-should-know-about-email-marketing\\\/\"},\"author\":{\"name\":\"Onlineplaner\",\"@id\":\"https:\\\/\\\/lighthouse.co.at\\\/#\\\/schema\\\/person\\\/c0056c3c714167ebab75fe8dafb71d50\"},\"headline\":\"What you should know about email marketing\",\"datePublished\":\"2022-07-25T08:37:01+00:00\",\"dateModified\":\"2025-01-28T10:47:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lighthouse.co.at\\\/en\\\/generally\\\/what-you-should-know-about-email-marketing\\\/\"},\"wordCount\":301,\"publisher\":{\"@id\":\"https:\\\/\\\/lighthouse.co.at\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/lighthouse.co.at\\\/en\\\/generally\\\/what-you-should-know-about-email-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lighthouse.co.at\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/email-770x400-1.png\",\"articleSection\":[\"Generally\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lighthouse.co.at\\\/en\\\/generally\\\/what-you-should-know-about-email-marketing\\\/\",\"url\":\"https:\\\/\\\/lighthouse.co.at\\\/en\\\/generally\\\/what-you-should-know-about-email-marketing\\\/\",\"name\":\"What you should know about email marketing - Lighthouse Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lighthouse.co.at\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/lighthouse.co.at\\\/en\\\/generally\\\/what-you-should-know-about-email-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/lighthouse.co.at\\\/en\\\/generally\\\/what-you-should-know-about-email-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lighthouse.co.at\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/email-770x400-1.png\",\"datePublished\":\"2022-07-25T08:37:01+00:00\",\"dateModified\":\"2025-01-28T10:47:20+00:00\",\"description\":\"Professional email marketing is an essential communication channel with your customers and an indispensable part of the marketing mix!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/lighthouse.co.at\\\/en\\\/generally\\\/what-you-should-know-about-email-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/lighthouse.co.at\\\/en\\\/generally\\\/what-you-should-know-about-email-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/lighthouse.co.at\\\/en\\\/generally\\\/what-you-should-know-about-email-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/lighthouse.co.at\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/email-770x400-1.png\",\"contentUrl\":\"https:\\\/\\\/lighthouse.co.at\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/email-770x400-1.png\",\"width\":770,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/lighthouse.co.at\\\/en\\\/generally\\\/what-you-should-know-about-email-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/lighthouse.co.at\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What you should know about email marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/lighthouse.co.at\\\/#website\",\"url\":\"https:\\\/\\\/lighthouse.co.at\\\/\",\"name\":\"Lighthouse Werbeagentur\",\"description\":\"Markt | Kommunikation | Strategien\",\"publisher\":{\"@id\":\"https:\\\/\\\/lighthouse.co.at\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/lighthouse.co.at\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/lighthouse.co.at\\\/#organization\",\"name\":\"Lighthouse Werbeagentur\",\"url\":\"https:\\\/\\\/lighthouse.co.at\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/lighthouse.co.at\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/lighthouse.co.at\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Logo_LH_D.png\",\"contentUrl\":\"https:\\\/\\\/lighthouse.co.at\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Logo_LH_D.png\",\"width\":250,\"height\":106,\"caption\":\"Lighthouse Werbeagentur\"},\"image\":{\"@id\":\"https:\\\/\\\/lighthouse.co.at\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/lighthouse.co.at\\\/#\\\/schema\\\/person\\\/c0056c3c714167ebab75fe8dafb71d50\",\"name\":\"Onlineplaner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bda0b7bc92b573d9e8b9311d338a5f51999967af4056b063264e572d096e72e0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bda0b7bc92b573d9e8b9311d338a5f51999967af4056b063264e572d096e72e0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bda0b7bc92b573d9e8b9311d338a5f51999967af4056b063264e572d096e72e0?s=96&d=mm&r=g\",\"caption\":\"Onlineplaner\"},\"sameAs\":[\"https:\\\/\\\/onlineplaner.ch\"],\"url\":\"https:\\\/\\\/lighthouse.co.at\\\/en\\\/author\\\/rolfservice_jqu7kzsr\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What you should know about email marketing - Lighthouse Marketing Agency","description":"Professional email marketing is an essential communication channel with your customers and an indispensable part of the marketing mix!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lighthouse.co.at\/en\/generally\/what-you-should-know-about-email-marketing\/","og_locale":"en_GB","og_type":"article","og_title":"What you should know about email marketing - Lighthouse Marketing Agency","og_description":"Professional email marketing is an essential communication channel with your customers and an indispensable part of the marketing mix!","og_url":"https:\/\/lighthouse.co.at\/en\/generally\/what-you-should-know-about-email-marketing\/","og_site_name":"Lighthouse Marketing Agency","article_published_time":"2022-07-25T08:37:01+00:00","article_modified_time":"2025-01-28T10:47:20+00:00","og_image":[{"width":770,"height":400,"url":"https:\/\/lighthouse.co.at\/wp-content\/uploads\/2023\/04\/email-770x400-1.png","type":"image\/png"}],"author":"Onlineplaner","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Onlineplaner","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lighthouse.co.at\/en\/generally\/what-you-should-know-about-email-marketing\/#article","isPartOf":{"@id":"https:\/\/lighthouse.co.at\/en\/generally\/what-you-should-know-about-email-marketing\/"},"author":{"name":"Onlineplaner","@id":"https:\/\/lighthouse.co.at\/#\/schema\/person\/c0056c3c714167ebab75fe8dafb71d50"},"headline":"What you should know about email marketing","datePublished":"2022-07-25T08:37:01+00:00","dateModified":"2025-01-28T10:47:20+00:00","mainEntityOfPage":{"@id":"https:\/\/lighthouse.co.at\/en\/generally\/what-you-should-know-about-email-marketing\/"},"wordCount":301,"publisher":{"@id":"https:\/\/lighthouse.co.at\/#organization"},"image":{"@id":"https:\/\/lighthouse.co.at\/en\/generally\/what-you-should-know-about-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/lighthouse.co.at\/wp-content\/uploads\/2023\/04\/email-770x400-1.png","articleSection":["Generally"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/lighthouse.co.at\/en\/generally\/what-you-should-know-about-email-marketing\/","url":"https:\/\/lighthouse.co.at\/en\/generally\/what-you-should-know-about-email-marketing\/","name":"What you should know about email marketing - Lighthouse Marketing Agency","isPartOf":{"@id":"https:\/\/lighthouse.co.at\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lighthouse.co.at\/en\/generally\/what-you-should-know-about-email-marketing\/#primaryimage"},"image":{"@id":"https:\/\/lighthouse.co.at\/en\/generally\/what-you-should-know-about-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/lighthouse.co.at\/wp-content\/uploads\/2023\/04\/email-770x400-1.png","datePublished":"2022-07-25T08:37:01+00:00","dateModified":"2025-01-28T10:47:20+00:00","description":"Professional email marketing is an essential communication channel with your customers and an indispensable part of the marketing mix!","breadcrumb":{"@id":"https:\/\/lighthouse.co.at\/en\/generally\/what-you-should-know-about-email-marketing\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lighthouse.co.at\/en\/generally\/what-you-should-know-about-email-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/lighthouse.co.at\/en\/generally\/what-you-should-know-about-email-marketing\/#primaryimage","url":"https:\/\/lighthouse.co.at\/wp-content\/uploads\/2023\/04\/email-770x400-1.png","contentUrl":"https:\/\/lighthouse.co.at\/wp-content\/uploads\/2023\/04\/email-770x400-1.png","width":770,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/lighthouse.co.at\/en\/generally\/what-you-should-know-about-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/lighthouse.co.at\/en\/"},{"@type":"ListItem","position":2,"name":"What you should know about email marketing"}]},{"@type":"WebSite","@id":"https:\/\/lighthouse.co.at\/#website","url":"https:\/\/lighthouse.co.at\/","name":"Lighthouse Werbeagentur","description":"Markt | Kommunikation | Strategien","publisher":{"@id":"https:\/\/lighthouse.co.at\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lighthouse.co.at\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/lighthouse.co.at\/#organization","name":"Lighthouse Werbeagentur","url":"https:\/\/lighthouse.co.at\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/lighthouse.co.at\/#\/schema\/logo\/image\/","url":"https:\/\/lighthouse.co.at\/wp-content\/uploads\/2023\/04\/Logo_LH_D.png","contentUrl":"https:\/\/lighthouse.co.at\/wp-content\/uploads\/2023\/04\/Logo_LH_D.png","width":250,"height":106,"caption":"Lighthouse Werbeagentur"},"image":{"@id":"https:\/\/lighthouse.co.at\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lighthouse.co.at\/#\/schema\/person\/c0056c3c714167ebab75fe8dafb71d50","name":"Onlineplaner","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/bda0b7bc92b573d9e8b9311d338a5f51999967af4056b063264e572d096e72e0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bda0b7bc92b573d9e8b9311d338a5f51999967af4056b063264e572d096e72e0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bda0b7bc92b573d9e8b9311d338a5f51999967af4056b063264e572d096e72e0?s=96&d=mm&r=g","caption":"Onlineplaner"},"sameAs":["https:\/\/onlineplaner.ch"],"url":"https:\/\/lighthouse.co.at\/en\/author\/rolfservice_jqu7kzsr\/"}]}},"_links":{"self":[{"href":"https:\/\/lighthouse.co.at\/en\/wp-json\/wp\/v2\/posts\/7702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lighthouse.co.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lighthouse.co.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lighthouse.co.at\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lighthouse.co.at\/en\/wp-json\/wp\/v2\/comments?post=7702"}],"version-history":[{"count":0,"href":"https:\/\/lighthouse.co.at\/en\/wp-json\/wp\/v2\/posts\/7702\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lighthouse.co.at\/en\/wp-json\/wp\/v2\/media\/7228"}],"wp:attachment":[{"href":"https:\/\/lighthouse.co.at\/en\/wp-json\/wp\/v2\/media?parent=7702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lighthouse.co.at\/en\/wp-json\/wp\/v2\/categories?post=7702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lighthouse.co.at\/en\/wp-json\/wp\/v2\/tags?post=7702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}