Social media marketing

Project key data

Social Media Workshop & Supervision

Customer

GGW Gruber & Co GmbH
(testing and measuring technology)

Order

Social media workshop & editorial planning with a focus on LinkedIn, Facebook and Xing / all-round support for social media channels

Result

At the beginning there was a goal definition together with the client, a definition of the relevant target groups for the individual channels, as well as brainstorming for content, structure and approach. In the course of a workshop, an editorial plan and a strategy for a targeted continuation of social media activities were then drawn up. The texts for the contributions were edited and, in coordination with the client, published on the various channels. Paid ads were created, evaluated and analyzed. The ongoing monitoring of the channels and recommendations for action were also part of the joint project.